Follow-up is extremely important when you prospect. There are times you may first contact a prospect and it may not be the right time for the prospect to join. Follow-up shows the prospect you care and you are still thinking about them.
If you follow-up with them once they experience a challenge they will know how to contact you. Follow-up is done by both email and by contacting the prospect. It is always better to call the prospect and if you can't reach them email them.
There are occasions your company may have something new. A good time to follow-up with a prospect is when your company adds something new.
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