3 simple reasons why people fail in network marketing

I was listening to a Leaders Club network marketing training course the other day called, "How To Communicate The Benefits of Your Offer" and the host Andre Vatke, made a great point as to why people fail in network marketing.He said there are basically 3 categories that 97% of people fall into.

That's kind of a sad statistic but one that Leaders Club has been helping people beat for a really long time.The 3 reason why people fail are...

1) Apathy. When you think about it this really makes sense. As much as we want to build a business if go into it with a lottery mindset we won't have much to get us to move us to do the things a business needs to survive. Unless you are set and committed to making a change in your life you will eventually go back to whatever you are used to doing - which probably isn't building a network marketing business.

2) Fear. For a lot of people it can be scary talking to prospects. And there is a lot to be afraid of in business too. You have to risk your hard earned money on marketing, ads, leads, materials, websites and all kinds of stuff that you just don't know for sure will pay off. It's understandable - yet necessary - to freeze up in this situation and do nothing.

3) Not knowing what you are doing. aka knowledge Andre said that there is an even more dangerous cousin to this one called "Not knowing what you are doing yet believing that you do know what your are doing!" If you can't explain the features of your product or service and if you can't communicate the benefits of your offer your marketing will fail. There's no chance of attraction in fact it will be like to same poles of a magnet repulsing each other.

This audio training program was a real eye opener. Understanding 'benefits' and knowing how to communicate them will help me in all my marketing, from talking with prospects to lead generation to even this blog. If you find yourself frustrated with your own marketing or paralysed by fear stop by and check out the network marketing training program over at Leaders Club. You can't go wrong there.

How Can You Create A 1000% Improvement In Your Network Marketing Business?
http://www.leadersclub.com/html/mlm_success_plan.asp

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To Your Success,

Monica Fisher