3 simple reasons why people fail in network marketing

I was listening to a Leaders Club network marketing training course the other day called, "How To Communicate The Benefits of Your Offer" and the host Andre Vatke, made a great point as to why people fail in network marketing.He said there are basically 3 categories that 97% of people fall into.

That's kind of a sad statistic but one that Leaders Club has been helping people beat for a really long time.The 3 reason why people fail are...

1) Apathy. When you think about it this really makes sense. As much as we want to build a business if go into it with a lottery mindset we won't have much to get us to move us to do the things a business needs to survive. Unless you are set and committed to making a change in your life you will eventually go back to whatever you are used to doing - which probably isn't building a network marketing business.

2) Fear. For a lot of people it can be scary talking to prospects. And there is a lot to be afraid of in business too. You have to risk your hard earned money on marketing, ads, leads, materials, websites and all kinds of stuff that you just don't know for sure will pay off. It's understandable - yet necessary - to freeze up in this situation and do nothing.

3) Not knowing what you are doing. aka knowledge Andre said that there is an even more dangerous cousin to this one called "Not knowing what you are doing yet believing that you do know what your are doing!" If you can't explain the features of your product or service and if you can't communicate the benefits of your offer your marketing will fail. There's no chance of attraction in fact it will be like to same poles of a magnet repulsing each other.

This audio training program was a real eye opener. Understanding 'benefits' and knowing how to communicate them will help me in all my marketing, from talking with prospects to lead generation to even this blog. If you find yourself frustrated with your own marketing or paralysed by fear stop by and check out the network marketing training program over at Leaders Club. You can't go wrong there.

How Can You Create A 1000% Improvement In Your Network Marketing Business?
http://www.leadersclub.com/html/mlm_success_plan.asp

We really do have the largest and most comprehensive training library in the Network Marketing industry! http://www.leadersclub.com/html/audio_archive_pop.asp

To Your Success,

Monica Fisher

When is it time to generate your own Leads?

When is it time to generate your own Leads?

This is a good question. There are two important things you would want to consider before you decide to generate your own leads. Generating your leads can be expensive and you will want to know the skills to be most effective with your lead generation.

First, generating your own leads can be expensive. You want to make sure you have it in your marketing budget before you decide to generate your own leads. You also want to be sure that you don't go over that budget because it is easy to do with the online advertisements with generating your own leads.

Which training audios can help you with generating your own leads? Click here for the training audios -> http://www.leadersclub.com/32099/html/audio_archive_pop.asp.

Second, it is recommended to know how to prospect before you generate your own leads. As stated above generating your own leads can be costly so you want to be able to be effective with your leads. When it comes to advertising your leads the best way you know how to reach your target market is by prospecting. You also will need to reach the prospects that request your information. There are many ways to do this one is by email the second way is by getting into contact with them by telephone or in person. Either way if you want to service the people who request the information it takes a prospecting skill. The best way in learning this skill is throught the Learn and Earn University.

Wishing you the best of success,

Monica Fisher

Prospecting VS Telemarketing

Many people think that Telemarketing is the same as prospecting. Well there is some big differences involved if you learn the skills with prospecting so you can move forward with your business.

Telemarketing you call cold leads and many times these people don't request the information. If you prospect with skill you find the people that are requesting the information and you contact them. You want to gather information from the prospect to see if you have any resources that can help them with their life or business. It is all about having mutually benefical and accountable relationship with the prospect.

A good article to give you information on how to teach prospects to join your Network Marketing company click here -> http://www.leadersclub.com/32099/html/teach_network_marketing_prospe.asp

To Your Success,

Monica Fisher

Communicating is an important skill to move forward in your business.

Communication is an important skill to learn in order to move forward in any business. In order to make a net profit you need to have customers that find your service or product is important for them to purchase. How do you share your service is the best service for them. It is through communication.

We communicate by either writing or by speaking and/or listening. All of these areas are important and the skill needs to be developed. You will know when you are improving when you get more people that are qualified for your services and/or products interested in purchasing your products and/or services.

A good way to improve your communication skills is through writing by posting in your own blog or someone else's blog.

If you want to take the first step and learn the skills listen to this audio http://www.leadersclub.com/32099/html/the_reason_pop.asp and then click here to plug into Leaders Club that will teach you the communication skills to move forward in your business. http://www.leadersclub.com/32099/html/join.asp

Wishing you the best of success,

Monica Fisher

Momentum with Network Marketing

In order to move forward with our business we need to have a positive momentum to contact prospects on a daily basis. We contact prospects and we can get a lot of responses from the prospects and sometimes we aren't able to reach the prospect.

There are three steps in order to keep our positive momentum. The first step we need to know is our objective for dialing the prospects. Our objective should always be the same recruit business builders that will recruit business builders. The second step is primary want; we always need to keep our primary want in the forefront when we contact prospects to keep us moving forward with our business. Finally the third step is attitude. We need to keep control over our attitude as we prospect.

Attitude is the big one because prospects can pick up on our attitudes. There are many ways the call can go as we prospect.

First way is we can a voice message. If we get a voice message we leave a voice message and leave our names and telephone numbers and talk very slowly and politely and always follow-up with an email.

The second way we reach a prospect is by a gatekeeper. The gatekeeper wants to ask us questions before we reach the prospect. We always want to be polite to the gatekeeper, however keep the prospects privacy.

Another way is by a greeter. A greeter is great because they are answering the phone however; never expect them to give a message. If you have a greeter and you are polite to them they will give you some information on the prospect. You don’t want to drill them though and write the information on your notes and leave the prospect a message after you spoke with the greeter.

Finally you may speak to a surrogate or a proxy. A Surrogate or Proxy can be the person that is going to help invest in the prospects business. They aren’t doing the business however; they are putting down the money so the prospect can earn a Return on Investment sooner then later. Many surrogates and/or proxies are the prospects spouses. We always want to be polite to them and we want to send an email right after leaving a message. Once we contact the prospect we may want to do bring the proxy or surrogate in so they can have the information to make a good decision with their investment.

It doesn’t matter who we speak with we need to always remain professional and in control over the conversation. We need to have a good attitude. If we reach the prospect themselves sometimes they are hesitant and that is ok. We want to reassure them that we are on their side and calling them because they requested information in starting and/or building a profitable home-base business.

If the prospect is rude then we can make a decision whether we want to work with them or not. It may be easier to delete them from our data base if they are too rude. We need to keep our momentum and quickly dial the next call. If we spend too much time with the prospects that are negative we may stop dialing because we lose our momentum and never move forward with our business.

As we dial prospects we always have to go by what we do know. We do know they requested the information and we do know our objective, primary want and our attitude. As we speak with the prospect we have to go by what we do know not by what we don’t know. It is ok to ask someone how you know what your saying is true. However, you don’t want to get side tracked and lose what you do know.

Good article to read on how to get a postive attitude. http://www.leadersclub.com/32099/html/positive_attitude.asp

Wishing you the best of success,

Monica Fisher

Where should I go to get my leads?

Where should I get my leads? That is a question many of us have as we start prospecting by the phone. There are many lead generation companies and how do you know which one to go so you can get the best results for your business.

The best lead is a lead that you have contacted and turned that Cold Lead into a Hot Prospect. How do you do turn a Cold Lead into Hot Prospect? In order to do this it takes a skill. We have to know who is are target market. Once we know who are target market is we have to know how to reach that market so we can be a blessing to them and not a curse.

People will respect you more if you really listen to what the prospect has to share with you. They know if you are listening if you clarify what they are sharing with you. Once you really understand where the prospect is coming from then you can see if you have a resource that can be a solution to their problem. If we don't it is best to share it with the prospect.

We need to end each call with a final close. We need to know if it is a permentant disqualification or a temporary disqualification. Qualification is does the prospect have a geniune interest, deep desire time and or money. We need to spend our time with the people who really want and need the resources and is willing to do their part to receive the information.

http://www.leadersclub.com/32099/html/newsletter.asp to receive your own Free Weekly Newsletter! It will let you know what it REALLY takes to succeed in ANY Network Marketing Business!

Wishing you the best of success,

Monica Fisher

Making a business decision...

It is scary to start a new business. It is scary to sometimes make a decision that is not the main stream public's view points.

What is the fear come from? The fear comes because we want to be accepted. Everyone wants to feel important. If you are making a decision against the norm people will want to debate you on your decision.

The best way to make a decision is by making an educated decision. It doesn't matter if it is a business decision or a personal decision. You have to go by what you do know and it is OK to ask the other person how do you know what your saying is true. You go based on what you do know from your tracking and from your history. Outside of your tracking and history we always have to make decisions from reading and other people's perspective.

We have to be careful with this because other people's perspective can be tainted by the media and influenced through emotions. We need to do are research by going to the library, seeing what the pros and cons are with doing something and not doing something. The best way to do this is by looking at your present state and how can it effect your future.

We really need to educate ourselves on our business decisions and our investment decisions. We do know that a job isn't necessarily secure. How do we know this because there are many people who get laid off from their jobs on a daily basis. There family is very hurt because of it.

They always say the best time to look for a job is when you already have a job. The best time to look for a business is when you have the money to invest in a business. If you spend money you don't have it will hurt you in the long run and you will be in a worse situation then you were before.

When we make investments we have to look at what we have now to invest. We shouldn't do any gambling because that is by luck and it isn't building a business or investing by design.

A person doesn't realize the time it involves to build a business. If you don't set the time to build your business it will never mover forward. You can't expect anyone else to build it for you.

Some great resources that can help you Learn how to succeed in the Network Marketing Business you're already in is knowing the 5 elements of success. The CD will go through the elements of success in a little more detail. Unstoppable Income - The 5 Elements Network Marketing Success” CD.

Wishing you the best of success,

Monica Fisher